Keith Cannon, Ph.D.
Strategic Business Development Consultant
Proven performance every step of the way—from the whiteboard, through the lab, and into the market.
615.636.7137
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Innovative New Product Development
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Technical Sales Strategies
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Competitive Product Analysis
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Production Line Install and Application Optimization
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Product Portfolio Evaluation & Rationalization
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Intellectual Property Portfolio Management
New Product Development
- Creating innovative new product ideas
- Conducting competitive product analysis
- Implementing and managing product development protocols
- Designing and interpreting structure-property relationship studies
- Performing technical feasibility studies
- Establishing product performance standards
- Obtaining industry certifications
- Navigating environmental conformity issues
- Expanding intellectual property space
- Scaling up
- Specifying manufacturing equipment and equipment integration
- Developing technical sales strategies
- Writing and implement production SOP and QA/QC manufacturing protocols
- Launching disruptive technologies in high volume/high profit margin markets
- Developing next generation production schemes
Areas of Expertise
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Evaluate
Evaluate your product portfolio with an eye towards developing disruptive technologies, implementing new product development protocols, strategic pricing, raw material consolidation, expanding existing market presence, and opening new markets.
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Assess
Assess customers’ technical needs, provide innovative product solutions, specify new and optimize existing finishing lines.
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Develop
Develop and implement a technical sales strategy resulting in high volume, high profit margin sales.
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Expand
Evaluate intellectual property portfolios for M&A consideration, expand existing IP space, and manage IP portfolios.
Over 28 years of experience with business development, technical sales, and product research and development. Proven success in introducing disruptive technology into high volume, high profit markets. Superior talent at recognizing customer needs and translating them into sales of highly profitable products.